By better understanding how they are perceived in other countries, companies will be much better positioned to implement the most effective marketing and communications strategies to ensure future growth. By better understanding how they are perceived in other countries, companies will be much better positioned to implement the most effective marketing and communications strategies to ensure future growth.

Cathy Burns' annual State of the Industry address drew together insights across a broad range of areas and kicked off the three-day event being held this week in Orlando, Florida. Cathy Burns' annual State of the Industry address drew together insights across a broad range of areas and kicked off the three-day event being held this week in Orlando, Florida.

Real-time monitoring technology and automated traps are part of a new trial in Australia designed to tackle fruit flies. Real-time monitoring technology and automated traps are part of a new trial in Australia designed to tackle fruit flies.

Two weeks after Seeka reported symptoms of the cankerous disease, Agriculture Victoria has confirmed that Psa is now officially present in Australia. Two weeks after Seeka reported symptoms of the cankerous disease, Agriculture Victoria has confirmed that Psa is now officially present in Australia.

The 160-year-old company's new brand visuals have already begun to enter the marketplace for fresh fruit and vegetable packaging and collateral materials.  The 160-year-old company's new brand visuals have already begun to enter the marketplace for fresh fruit and vegetable packaging and collateral materials. 

As the Chilean industry increases its volumes and extends its season on both ends, one importer believes it will need to provide packaging sizes that will encourage Chinese consumers to purchase outside of the Chinese New Year festivities. As the Chilean industry increases its volumes and extends its season on both ends, one importer believes it will need to provide packaging sizes that will encourage Chinese consumers to purchase outside of the Chinese New Year festivities.

Despite a 29% drop in Chilean apple exports to the U.S. through September, average prices were significantly lower than the last two years' levels. Despite a 29% drop in Chilean apple exports to the U.S. through September, average prices were significantly lower than the last two years' levels.

Peruvian raspberry plantings are set to soar over the coming years, and, unlike Chile, the country is aiming to export mainly fresh fruit to countries including the U.S. Peruvian raspberry plantings are set to soar over the coming years, and, unlike Chile, the country is aiming to export mainly fresh fruit to countries including the U.S.

The New Zealand-based company has notified Agriculture Victoria of unusual bacterial symptoms and is removing suspicious plant material pending further test results. The New Zealand-based company has notified Agriculture Victoria of unusual bacterial symptoms and is removing suspicious plant material pending further test results.

The U.S.'s leading seedless mandarin brand is preparing to kick off its biggest season ever this November with a US$30 million integrated campaign. The U.S.'s leading seedless mandarin brand is preparing to kick off its biggest season ever this November with a US$30 million integrated campaign.