Western Growers partners with Agritech New Zealand to connect global agtech markets - FreshFruitPortal.com

Western Growers partners with Agritech New Zealand to connect global agtech markets

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Western Growers partners with Agritech New Zealand to connect global agtech markets
PRESS RELEASE

IRVINE, Calif. - Western Growers (WG) has formalized a new strategic partnership with Agritech New Zealand to strengthen, share and accelerate the development of agricultural technologies, as well as help businesses in both countries access U.S. and New Zealand agriculture markets.

“We are currently facing a myriad of issues that are severely impacting agriculture and the production of food globally,” said Hank Giclas, Western Growers’ senior vice president, strategic planning, science & technology. “Building a two-way bridge for agricultural technology will result in international collaboration where we can create, transfer and share knowledge and experiences about new technologies that can help solve the industry’s most pressing issues.”

The signed Memorandum of Understanding (MOU) establishes a business relationship focused on providing in-market support for agtech companies in New Zealand. It also opens doors for New Zealand agtech companies to enter the U.S. market via WG’s Center for Innovation & Technology (WGCIT) in Salinas, California, and for U.S.-based agtech startups to access the New Zealand market and opportunities.

“Connecting our agriculture innovation ecosystems will benefit innovators, growers, investors, regulators, researchers and public stakeholders not only in our two countries, but around the globe,” said Peter Wren-Hilton, executive director at Agritech New Zealand. “We are excited to embark on this new partnership to foster economic growth in the U.S. and New Zealand through international connections and missions.”

The WGCIT provides a co-working space that offers agtech start-up companies access to training and mentorship; monthly seminars; regularly scheduled events; and exclusive events with WG members – specialty crop farmers in Arizona, California, Colorado and New Mexico. As part of the MOU, the community that Agritech New Zealand serves will now have access to WGCIT offerings. Additionally, the WGCIT will work with Agritech New Zealand to evaluate opportunities to conduct R&D trials with potential New Zealand partners during the Northern Hemisphere off season.

About Western Growers:
Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide half the nation’s fresh fruits, vegetables and tree nuts, including half of America’s fresh organic produce. For generations we have provided variety and healthy choices to consumers. Connect with and learn more about Western Growers on our Twitter. and Facebook

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