Los Angeles, CA – Berry Fresh has hired on Zack Kuster to its team as Regional Sales Director. Among his many duties, Kuster will be responsible for maintaining and growing key accounts. With Kuster’s hiring, Berry Fresh will be able to develop sales channels with organic and conventional berries, expanding the Berry Fresh brand’s reach to new customers and exciting new opportunities.
“Berry Fresh was founded in California, so it has established its brand west of the Mississippi for the last decade and a half,” says Jyoti Bhogal, VP of Sales for Berry Fresh. “The principles of the company have always been to be a grower first and foremost. We believe that with the proprietary projects and production we have in the ground, we need to expand our footprint to the east coast market. We are excited to have Zack onboard to help drive that expansion.”
Lorenzo Venezian, President of Berry Fresh says, “Berry Fresh is a grower and we partner with the best in all key regions for our berry supply. We are aggressively developing new varieties and new farms with organic and conventional blueberries, blackberries, and raspberries in all major growing regions around the world. Zack will have an abundant and reliable year-round supply to service customers across the USA and Canada. These are exciting times for Berry Fresh, and we are extremely pleased to have Zack help us build our growth.”
“I am thrilled to join the Berry Fresh team,” says Kuster. “We are looking forward to growing current relationships and building new ones with our extensive product offering. With a large year-round supply and a great team of people, Berry Fresh is positioned to be a leader in the berry industry now and well into the future.”
Kuster brings with him five years of experience in produce sales. He is a graduate of Grand Valley State University and currently resides in Grand Rapids, Michigan.
Berry Fresh was founded in 2005 and is a leading importer and distributor of fresh berries in the United States and Canada.