Peruvian produce multinational Camposol has celebrated its one-year anniversary of the launch of its blueberry brand “The Berry That Cares”, saying it is “very satisfied” with the market introduction.
The company said the large marketing campaign is continuing throughout 2018 in its main markets – North America, Europe and China.
The branded blueberries are being well received in China where they were offered for the first time this year, Camposol added.
In addition to point-of-sale tastings in key markets, marketing activities include direct communication with consumers through social networks. For this purpose, the brand has media such as a website, Facebook, Instagram, and its own Berry Blog to inform about the differentiating characteristics of the brand.
This year Camposol accomplished the goal of reaching 2,000 hectares of blueberry cultivation, of which 86 hectares are USDA certified organic. Further investments in the product are planned for the future, as well as an expansion of organic production.
“The brand “The Berry That Cares” represents Camposol’s philosophy of combining high quality fruits with environmental and social commitment,” said Jorge Ramírez, CEO of Camposol.
“In recent years, blueberries have become strategically important to CAMPOSOL and we plan to continue consolidating in the future as one of the world’s leading players in this product.”