PASADENA, California – Cuties®, America’s original mandarin brand, has elevated the citrus category by investing in marketing efforts to increase brand awareness and excitement in anticipation of California Cuties season.
To generate brand engagement and celebrate seasonality, Cuties produced a Countdown to Cuties sweepstakes that offered consumers a chance to win a smartwatch and share their personal countdowns with each other. The brand utilized its loyal fan base to grow a community of excited shoppers that will ultimately generate in-store purchases as Cuties season arrives.
Since the promotion launch on October 22, more than 78,000 people have entered the sweepstakes and are talking about what Cuties mean to them and their families.
In an effort to engage and foster their social communities, the brand also utilized #CutiesCountdown and saw over 1,400 engagements across Twitter and Facebook within the three-week promotion period. Cuties fans were quick and eager to share their love for the original mandarin brand:
“We anticipated and were very pleased with this volume of excitement surrounding Cuties season because we know consumers love the brand,” said Kate Reeb, director of marketing for Sun Pacific. “This promotion created another opportunity to personalize people’s experience with the Cuties brand and create excitement around the much anticipated start of a season.
California Cuties season runs November to May. To learn more about how Cuties can drive your produce sales, please contact Sun Pacific Sales at (213) 612 9957.