Avocados from Peru and New York Jets to make record-breaking guacamole

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Avocados from Peru and New York Jets to make record-breaking guacamole

The New York Jets have announced Avocados from Peru as its new partner, in a deal that will give the latter branding opportunities throughout the MetLife Stadium.

These opportunities will be digital and at sponsored events, in addition to several unique avocado-themed activations.

The Jets and Avocados from Peru will also make a record-breaking bowl of guacamole weighing in at over 9,000 pounds before the home opener at MetLife Stadium on Sept. 8.

Through its ripening center, Wakefern will provide whole ripe avocados for the record-breaking bowl. The record will be certified by the World Avocado Association.

“Avocados from Peru will provide a very unique experience for our fans at MetLife Stadium,” said Ian Lasher, New York Jets senior vice president of corporate partnerships.

“We enjoy partnering with brands that offer fun and different elements on gameday for our fans to partake in.”

On August 15, when the Jets took on the Falcons, the Jets Cooking School hosted its first class of the season with an avocado-themed menu at Bin37 within the ShopRite of Greater Morristown with Jets Legend Tony Richardson in attendance. Guests learned avocado infused recipes including, “Jets Guacamole,” and a “Falcon Brunch.”

“We are thrilled to partner with the New York Jets and ShopRite to demo delicious Avocados from Peru,” said Xavier Equihua, CEO and president of the Peruvian Avocado Commission.

“This unique event will allow consumers to taste the official guacamole recipe of the New York Jets, made with their favorite superfood, Avocados from Peru.”

Additionally, the Avocados from Peru brand will be integrated into various levels of the fan experience throughout MetLife Stadium during the 2019 season.

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