PRESS RELEASE

At Fruit Attraction 2019, the international trade show for the fruit and vegetable industry, Felix Instruments - Applied Food Science showcased its two latest tools, the near-infrared Avocado Quality Meter and Mango Quality Meter.

Additionally, growers, distributors and importers of fresh produce had the chance to see for the first time the upcoming, but not yet released, addition to Felix Instruments' product line – the Kiwi Quality Meter.

Leonard Felix, the founder of Felix Instruments, a subsidiary of CID Bio-Science, was in attendance to answer questions and conduct live demonstrations of all of Felix’s tools.

“We are extremely excited to be back at Fruit Attraction, demonstrating our latest advancements at this year’s show,” said Scott Trimble, Marketing Director for Felix Instruments.

“As a company, our mission is to provide the most cutting-edge tools to our partners in the agriculture industry. We believe that the right technologies in the hands of commercial agriculture can change the world, and we’re happy to be playing a part in that.”

Technology is ubiquitous, and NIR technology has arrived in agriculture. At this year's event, Felix Instruments expanded on the theme of “Where fresh produce & innovation meet”. Felix Instruments´ exhibition hall – Hall 10 – is designed around the theme of “Fresh and Technology” representing the symbiosis of fresh produce and technology.

Hall 10 provides the place where breeders, growers and distributors could meet with innovative technology companies, allowing them to exchange ideas and explore what challenges and problems the technology can bring to agriculture.

“There are a number of NIR devices out there”, Trimble adds. “One of the many elements that set ours apart is this – our devices are not negatively impacted by external light. Every other produce-specific NIR tool on the market is.

"This means that while they may work in the lab, they blow up in the field because ambient sunlight enters the tool's lens, disrupting the measurement. Thanks to some very clever engineering, ours are not affected by this. Afterall, if you can’t use the device in the field, what good is it?”

About Fruit Attraction:

Fruit Attraction is the meeting point for decision makers in the fruit and vegetable business community. This year it will bring together 1,800 exhibitors and 90,000 businesspeople from 130 countries. Fruit Attraction 2019 runs from October 22 to 24 in Madrid, Spain. Felix Instruments is showcasing their products and solutions at booth #10A04. For more information please visit: www.felixinstruments.com/.

About Felix Instruments:

Felix Instruments – Applied Food Science was founded in 2012 as a subsidiary of CID Bio-Science, Inc., which has been designing instruments for plant and environmental research for 30 years. With a specific focus on agriculture, Felix Instruments produces easy-to-use measurement tools growers and distributors of fresh produce rely on to cut costs, reduce spoilage and increase harvest revenue.

Contact: 

Scott Trimble, Tel:

+1 (360) 833-8835, 

strimble@felixinstruments.com

www.felixinstruments.com