China's Alibaba Group says its sales hit another record high on Singles’ Day, the biggest shopping day on the planet.

The Chinese e-commerce giant said its platforms sold goods worth 268 billion yuan, or US$38.4 billion today, far exceeding last year’s record US$30.7 billion.

Electronics gadgets and fashion items were among the most sold goods in the 11th edition of the Singles’ Day annual event, Tech Crunch reported.

More than half a billion people from a number of countries participate in the event, which is China’s equivalent to Black Friday and Cyber Monday, but larger than both combined. 

Chilean cherries on sale for Singles Day

The event that takes place every year on Nov. 11 is also a major shopping day for high-end imported fruits.

For example, Cherries from Chile were launched on Alibaba's platform Tmall, TOM news reports.

Since signing the first cooperation agreement with Alibaba in 2012, the Chilean industry has been working with Tmall for many years.

In order to further drive the sales growth of Chilean cherries in China, Tmall has expanded the markets to more cities in China considering the strong consumption growth in the third- and lower-tired cities.