Leading banana companies unite in new trade group BANA to support North American market
Four major banana importers have announced the formation of a new not-for-profit trade association to support the banana category in North America.
The Banana Association of North America (BANA) will be governed by a Board of Directors consisting of executives of its member companies, including Chiquita, Dole, Fresh Del Monte, and Fyffes North America.
“Bananas have long been North America’s favorite fruit, valued for their taste, versatility, and year-round
availability,” said Juan Alarcon, CEO of Fyffes North America and Chairman of BANA.
BANA's pressing mission
By joining forces, BANA will focus on reinvigorating category awareness and expanding consumer engagement, communicating the nutritional and economic value of bananas to retail, foodservice, and consumer audiences.
Initiatives will highlight the significant social and economic impact throughout the supply chain, from providing healthy, affordable fruit to North American consumers to creating jobs and improving livelihoods in Latin American and Central American communities where bananas are grown.
BANA’s daily operations will be led by Tom Stenzel, Principal of The Stenzel Group LLC, and former President and CEO of United Fresh Produce Association, and former Co-CEO of the International Fresh Produce Association.
“The banana industry plays an essential role in feeding millions every day,” said Stenzel. “Yet the industry also faces many challenges, including climate change, disease pressures, and regulatory burdens. The creation of BANA is about optimism and collaboration, essential to moving our industry forward."
BANA members will engage with customers and consumers to better understand the challenges facing the category and ensure that bananas remain a vital, accessible fruit for generations to come, Stenzel added.
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