Inside the rapidly growing Japanese berry market: Top suppliers and future consumption trends
Driven by increasing imports, the Japanese berry market, specifically blueberries and cranberries, is projected to grow over the next decade, reaching a total volume of 1.9 million metric tons by the end of 2035, says a report by market data platform Indexbox.
The document highlights that, in 2024, consumption of these berries increased by 3.5 percent compared to the previous year.
Mexico was the largest supplier, with 1.1 thousand metric tons in 2024, accounting for 58 percent of Japanese berry imports. This number was twice that of the second-largest supplier, the United States (453 metric tons), while Chile (270 metric tons) took third place with a 14 percent share.
Japanese berries to the world
The Asian country also produces cranberries and blueberries locally, which it sends mainly to Taiwan and Thailand.
Japanese berry exports increased sharply to 3.1 metric tons in 2024. This represents a staggering 63 percent jump from 2023, but the market has generally expanded at a relatively stable pace.
The island registered its fastest growth in 2022, with a whopping 279 percent increase. Exports peaked at 3.2 metric tons in 2013, but the Japanese berry market has not since recovered to that level.
*All images are referential
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