Buying fresh just got easier: Taylor Farms launches one-tap shopping on TikTok with Instacart

Leading North American producer of salads and healthy fresh foods, Taylor Farms, is one of the first brands to go live with new Instacart end-to-end retail media capabilities offered natively within TikTok. 

“By being able to add our products to their cart in as little as a few taps, we’re creating a seamless shopping experience for consumers to enjoy fresh, healthy products in a way they’ve never been able to before,” said Christina Barnard, Vice President of Marketing and E-commerce at Taylor Farms. 

Taylor Farms' freshness is only one tap away

The company is leveraging the new advertising solution, enabled by the social media platform's collaboration with Instacart. The initiative aims to redefine how consumers discover and shop for fresh, healthy foods. 

“Through our partnership with Instacart, more brands can reach customers at the exact moment of inspiration, whether they're ready to stock up on groceries or motivated to try a new item,” said Lorry Destainville, Global Head of Product Partnerships at TikTok.

By using TikTok, the leading destination for short-form video, and Instacart, the leading online grocery technology firm in North America, the produce company is connecting engaging brand and influencer content, with real-time product availability, and instant shoppability.

“Instacart is committed to helping brands of all sizes meet consumers the moment inspiration strikes,” said Tim Castelli, Vice President of Global Advertising Sales at Instacart. “Campaigns like Taylor Farms’ on TikTok bring that vision to life, demonstrating how Instacart’s retail media and fulfillment capabilities help consumers move seamlessly from inspiration to purchase.”

Through shoppable TikTok ads powered by Instacart first-party grocery insights and closed-loop measurement, consumers can now discover salad kits in content they love and purchase them with full sales attribution.

Related stories

Taylor Farms expands global reach with acquisition of UK's Natures Way Foods

Taylor Farms celebrates the release of its latest impact report

Taylor Farms announces investment in European fruit processing company