Paltas de Chile: A new name set to strengthen the industry's identity and boost its global presence
Chile's avocado industry is entering a new phase. After years of internal review, the trade association representing both growers and marketers has changed its name from Chilean Avocado Committee to Paltas de Chile (Avocados from Chile).
But the new name is only one part of a larger plan. Francisco Contardo Sfeir, President of Paltas de Chile, told Freshfruitportal.com that the change is a key step to spearheading the country’s avocado industry and strengthening its identity as a producer of high-quality food on the international stage.
"We represent everything from production through marketing, both domestic and international. The new name gives us a robustness the previous name couldn't fully convey," he explained.
Along with the name change, the rebrand is rolling out across digital platforms, with a new website and updated social media profiles.
In recent years, the sector has expanded considerably, reaching 240,000 tonnes of production in the 2024/25 season. This is the highest level of output in 15 years and shows no signs of slowing, thanks to gradual progress in management, technology, and efficiency.
Paltas de Chile marks a time of consolidation for the industry, but it also brings new challenges. These include staying ahead in sustainability, building a strong reputation, and developing business strategies to keep Chilean fruit visible worldwide.
"Today we have data, credibility, and a story to tell. That allows us to differentiate ourselves and project ourselves strongly into the future," Contardo added.
Paltas de Chile puts an emphasis on sustainability
While the name has changed, one thing remains the same for the Chilean avocado industry: a strong commitment to sustainability. The sector has continued to underscore the principle throughout the entire supply chain, following a plan aligning with the United Nations 2030 Agenda.
Paltas de Chile reports that 95 percent of its member companies follow the Sustainable Development Goals, tracking their water use and taking steps to use water more efficiently. This, they say, reflects a real commitment to the environment and local communities.
These efforts have made Chile a global example of sustainability in the avocado industry, a status recognized at international industry events.
"Over the past six years, the industry has placed a strong emphasis on this area, achieving significant improvements in both performance and reputation," the executive said.
Contardo said that new studies are being carried out to look at areas like biodiversity and carbon capture, working with academic and technical partners. He also noted that the industry is now producing more avocados from fewer hectares, thanks to better technology and experience.
The new trade partner on Chile’s avocado exports block: Argentina
On the commercial side, the industry has witnessed notable growth in Argentina, where demand is rising naturally, fueled by a more structured market and evolving trade dynamics.
"It's a market that's growing in an orderly way. It's not about arriving with more volume, but about supplying responsibly and consistently," Contardo explained.
Looking ahead, the industry aims to deepen its foothold in established markets while exploring new horizons, all with a focus on steady, sustainable growth.
*Photos courtesy of Paltas de Chile.
Related stories:
Industry veterans behind newly formed Last Mile acquire California-based GreenFruit Avocados
Subscribe to our newsletter
