Cosmic Crisp: From dawn to dusk, new opportunities to add value to the category all year round
Following a packed schedule of events in Italy, Spain, and Germany, Cosmic Crisp reports positive results from its summer campaigns. The goal: to establish the brand as the go-to choice in the fruit and vegetable sector even during the summer, by targeting environments that are most appealing to a young, trend-conscious audience open to new experiences.
From food and lifestyle events to cultural festivals, outdoor cinemas and beach clubs, as well as initiatives aimed at the HoReCa sector, these activities brought the apple into authentic leisure and social settings, creating new consumption occasions at any time of day and demonstrating how the brand can fit naturally into the summer, confirming its relevance across all seasons.
Image courtesy of Cosmic Crisp
Cosmic Crisp, a versatile apple for every occasion
A game changer in its category, Cosmic Crisp continues to break the mould thanks to its distinctive characteristics and original marketing, which effectively highlights its contemporary identity.
In Italy, the campaign saw the brand feature in some of the summer season’s most iconic settings: from the elegant atmosphere of the Merano World Music Festival to the more laid-back vibe of beach clubs, as well as the worlds of wine and the big screen. In Germany, the Cosmic Crisp Brunch Contest engaged HoReCa professionals, while the partnership with the Zeiss Planetarium in Berlin continued.
Finally, in Spain, Cosmic Crisp renewed its presence at the major open-air film festivals in Madrid and Barcelona, turning every evening into an opportunity to connect with the public. These diverse settings demonstrated the apple’s versatility and its ability to complement a wide range of consumption occasions, showcasing a brand that can create value in multiple situations.
Image courtesy of Cosmic Crisp | ©ArminHuber
The variety and consistency of activities across markets represent a further strength for distribution, which can rely on a distinctive brand identity that easily translates into purchasing behavior. Associating the brand with new ways of enjoying the product fosters broader and more diverse demand, strengthening brand recognition and creating new opportunities for shelf promotion.
Now available year-round, the “Heavenly taste” apple continues its growth trajectory, confirming its ability to generate value well beyond traditional consumption contexts.
The fact that the product is available year-round builds continuity in relationships with consumers and business partners and allows the apple to be showcased at different times of the day, from dawn to dusk. Thanks to its distinctive characteristics, crispiness, extraordinary juiciness, a perfect balance between sweetness and acidity, and a consistent, ongoing marketing strategy, the brand remains a key ally for retailers, breathing new life into the fruit and vegetable sector.
*All images courtesy of Cosmic Crisp
Related stories
Cosmic Crisp: An apple by and for Washington growers
Washington welcomes the 2026/27 apple season with an optimistic outlook
Subscribe to our newsletter
