Naturipe’s “Berry and Bright” brings holiday cheer to displays across North America

As the holiday season approaches, Naturipe Farms is turning to festive packaging to spotlight fresh berries. The company's Berry and Bright campaign pairs Christmas-themed illustrations with known and beloved products, encouraging shoppers to add them to their festive recipe lineup.

Following the concept's debut at the International Fresh Produce Association (IFPA)’s Global Produce & Floral Show last month in Orlando, Naturipe President Jim Roberts told FreshFruitPortal.com that the campaign has already been met with excitement from retailers.

"We see it as an opportunity to make berries more visible during a busy shopping season and encourage consumers to think beyond everyday snacking to holiday entertaining, desserts and seasonal recipes," he said of the efforts.

The concept features colorful holiday sweater illustrations designed to give packaging a playful seasonal identity, Roberts explained. Naturipe also invited visitors to its show floor cooler during IFPA’s event to select their favorite berry sweater, with Roberts reporting positive feedback across the collection.

"We wanted to connect fresh berries with the moments that make the holidays special, from baking cookies and topping desserts to building a holiday brunch spread or bringing a colorful fruit tray to a gathering. Berries are a delicious fit for the season, and Berry and Bright gives them a chance to dress for the occasion!" he said.

Berry and Bright speaks all love languages

Naturipe's holiday push draws on its growing network across North and South America, with Peru, Chile, and Mexico contributing to year-round berry supply. Roberts said the regions play different roles depending on the berry variety and season.

"We work closely with our growers and retail partners to plan for seasonal demand and help keep fresh berries on shopping lists throughout the holidays," he stressed.

Additionally, Naturipe developed Berry and Bright with bilingual packaging for shoppers in the United States and Canada. The design team sought to maintain the seasonal artwork while accommodating product information requirements across both markets.

"Holiday packaging can be fun, but there's a practical side to the design, too! Our team needed to make room for the festive artwork while ensuring the package accommodated the required product information for the markets it serves," he explained.

*Photos courtesy of Naturipe Farms.

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