California Citrus Mutual CEO: "Average pricing simply does not work for California producers"

In the face of trade disruptions and market shifts, California Citrus Mutual CEO and President Casey Creamer says the sector will continue to adapt to premium market varieties that “can't be grown elsewhere in the world the way that we grow them here.”

July 21 , 2025

Honeycrisp supply crunch could end soon

“The outlook on the 2025 crop of Honeycrisp looks stronger from a volume standpoint at this point,” Stemilt Growers Marketing Director Brianna Shales said.

July 21 , 2025

Family Tree Farms expands EU & UK team with Carla San Martin Burneo and Chris Taylor

July 21 , 2025

Meet the experts at ASIAFRUIT KNOWLEDGE CENTRE

July 21 , 2025

Chiquita lays off the last of its workforce in Panama

July 18 , 2025

National Mango Board offers free mangoes with Instacart giveaway

The company is offering selected products for free through the e-retailer in celebration of National Mango Day. Exclusions, sales tax, and terms apply.

July 18 , 2025

Texas Watermelon Association unveils fresh new look

July 18 , 2025

Panama’s pineapple exports expand with new U.S. deal

A new agreement between Panamanian producer Tropical Fruit Co. and a U.S. partner will boost exports and promote sustainable cultivation of Panama’s pineapple.

July 18 , 2025

U.S. avocado imports quadrupled since 2010, diversifying suppliers

Sustained demand has driven diversification among key exporting countries, though Mexico maintains a dominant position.

July 18 , 2025

Brazil produce sector urges talks as US tariff threatens fruit sector

Brazil’s fruit industry is urging U.S. officials to postpone a proposed 50% tariff, warning it could devastate mango and grape growers ahead of harvest.

July 18 , 2025