Opinion

The Packaging Pitch: the good and bad news about driving consumption

Lisa Cork questions how produce marketers are selling their product in light of a recent U.K. health study.
April 21 , 2014

Opinion: how to win the claim game

Jan van de Ven looks at how fruit traders can protect themselves in dealing with the 'subjective' concept of quality.
April 17 , 2014

The Hass Horn: U.S. avocado supply outlook – second quarter 2014

Avocado expert Avi Crane explains the supply shortages ahead for the growing U.S. consumer market.
March 31 , 2014

Q&A: South Korean blueberry market snapshot

Very Berry Korea Corp CEO Chaesup Rim talks about changing consumer attitudes to blueberries in Korea.
March 21 , 2014

Opinion: U.S. lime prices soar on Mexican supply issues

Agronometrics CEO Colin Fain looks at the "astounding" price hike seen for Mexican limes this year.
March 19 , 2014

Packaging Pitch: P stands for passion, produce and packaging

Lisa Cork draws inspiration from a Bruce Springsteen concert, urging growers to better express their passion.
March 11 , 2014

Opinion: provisional attachment to ensure fruit exporter payment

Jan van de Ven discusses a tool exporters can use in the Netherlands to protect European payment rights.
March 07 , 2014

Opinion: explaining the largest spike in blueberry prices in 10 years

Agronometrics CEO Colin Fain digs deep into the data to assess the biggest price spike in recent blueberry history.
February 26 , 2014

Opinion: don't give up on Chilean blueberries yet

Fall Creek’s Cort Brazelton compares what Rocky Balboa and Chilean blueberries have in common.
February 26 , 2014

Opinion: Russia sees structural changes in produce imports

A shift to cheaper options from upscale fruits is just one of many trends highlighted by Russian market analyst Irina Koziy.
February 24 , 2014