Wonderful seedless lemons are natural—some shoppers don't believe it

Despite some social media outrage, Wonderful Seedless Lemons are the result of human intervention, and 100% natural and non-GMO.

July 25 , 2025

Kevin Hamilton, VP of Global Marketing and Communications at USHBC: “We want to embed blueberries in everyday life”

“There’s no debate about the fact that we all have to band together in order to drive a new demand paradigm to match the new supply,” he said during his presentation at the 15º annual International Aneberries Congress in Guadalajara, Mexico. 

July 24 , 2025

U.S. strikes new trade deals ahead of August 1 deadline

President Trump unveiled new trade agreements with all three countries with which the U.S. holds more than a billion dollars’ worth of growing horticultural trade relationships.

July 24 , 2025

China suspends Section 301 tariff exclusion for U.S. agricultural products

This includes products like grains, tree nuts, alcohol, leather, and hides, as well as fruits. Importers also reported that all previously approved exclusions will be valid only until September 14.

July 23 , 2025

Johanna Foods Inc. sues U.S. government over 50% tariff on Brazilian imports

Freshfruitportal.com contacted Robert Facchina, CEO of Johanna Foods Inc., for further comment: "I have nothing to add to the lawsuit. I guess we'll see the merits of our case next week," he said.

July 22 , 2025

White House celebrates end of Tomato Suspension Agreement with U.S. growers

In a press release, the Trump administration labeled the initiative "a game changer for American farmers," and compiled a series of testimonies from grocers, growers, and consumers.

July 22 , 2025

USDA allocates $675.9M to Florida farmers for hurricane disaster relief

The grant is part of the $30 billion disaster assistance relief effort authorized by the American Relief Act and will cover infrastructure, citrus, timber, and direct market losses.

July 21 , 2025

California Citrus Mutual CEO: "Average pricing simply does not work for California producers"

In the face of trade disruptions and market shifts, California Citrus Mutual CEO and President Casey Creamer says the sector will continue to adapt to premium market varieties that “can't be grown elsewhere in the world the way that we grow them here.”

July 21 , 2025

Brazil produce sector urges talks as US tariff threatens fruit sector

Brazil’s fruit industry is urging U.S. officials to postpone a proposed 50% tariff, warning it could devastate mango and grape growers ahead of harvest.

July 18 , 2025

IFPA launches major health campaign: 'You can’t make America healthy again without fruits and vegetables'

IFPA's MAHA campaign spotlights fruits and vegetables as nature’s original prescription for better health, lower healthcare costs and longer lives.

July 17 , 2025