Today's Headline
From the vine, with love—Melissa's exclusive novelty Red Heart K Grape makes US debut just in time for the holidays
With the end of the US table grape season, the LA-based company is putting the love on the shelves with a new Shine Muscat hybrid—but the offering is only one part of a broader strategy.
November 20 , 2025
Global fertilizer demand expected to dip in 2026
RaboResearch senior analyst Bruno Fonseca says fertilizer prices are rising, mainly due to key nutrients becoming more expensive.
November 19 , 2025
US melons meet soft demand, forcing prices down this domestic 2025 season
According to melon producer Westside Produce/Classic Fruit’s president, growers saw a strong 2025 harvest, but large yields pushed prices down during key summer months.
November 18 , 2025
From heat dome to bountiful harvest: Washington's frozen raspberry crop sees major 2025 recovery
After years of production dips, the state is having the comeback it had been hoping for. However, rising labor costs and relentless competition are making this victory less than juicy.
November 17 , 2025
New watermelon research reveals ripe opportunities
With US household penetration now at 75 percent, the category is seeding new growth. New channels are reshaping how shoppers buy the fruit, while growers refine strategies to keep pace.
November 14 , 2025
Global ag trade enters a new era as geopolitics turns into harvest-driving force
Farmers once followed the weather and market trends. Now, trade policy and power politics set the rhythm of planting and harvest. As Rabobank puts it, agriculture has become “a geopolitical game played on fertile ground.”
November 13 , 2025
Gen Z and millennials: Key demographics needed to revive pear consumption
Circana says winning back Gen Z and millennial shoppers might be the key to reviving Pears' sales drop.
November 12 , 2025
Crunch Time Apple Growers confident in 'amazing' 2025 crop despite record US market challenges
Despite market headwinds, the New York cooperative is celebrating the end of a bountiful season with full confidence and a sweepstakes designed especially for NFL fans.
November 11 , 2025
Peruvian avocado conquers the world: Sustainability and small-scale growers fuel the country's rise to the top
They’re already a powerhouse in the category, but stopping is not an option. Soaring exports, ever-growing market expansion, and high-yield ambitions, mark the Latin American country’s rise to the top.
November 10 , 2025
IBO Report 2025: These are the five trends to watch in the blueberry industry
The document provides a comprehensive outlook on the global blueberry market, including the key shifts that buyers, producers, and retailers should keep an eye on.
November 07 , 2025



