Today's Headline

From the vine, with love—Melissa's exclusive novelty Red Heart K Grape makes US debut just in time for the holidays

With the end of the US table grape season, the LA-based company is putting the love on the shelves with a new Shine Muscat hybrid—but the offering is only one part of a broader strategy.
November 20 , 2025

Global fertilizer demand expected to dip in 2026

RaboResearch senior analyst Bruno Fonseca says fertilizer prices are rising, mainly due to key nutrients becoming more expensive.
November 19 , 2025

US melons meet soft demand, forcing prices down this domestic 2025 season

According to melon producer Westside Produce/Classic Fruit’s president, growers saw a strong 2025 harvest, but large yields pushed prices down during key summer months.
November 18 , 2025

From heat dome to bountiful harvest: Washington's frozen raspberry crop sees major 2025 recovery 

After years of production dips, the state is having the comeback it had been hoping for. However, rising labor costs and relentless competition are making this victory less than juicy. 
November 17 , 2025

New watermelon research reveals ripe opportunities

With US household penetration now at 75 percent, the category is seeding new growth. New channels are reshaping how shoppers buy the fruit, while growers refine strategies to keep pace.
November 14 , 2025

Global ag trade enters a new era as geopolitics turns into harvest-driving force

Farmers once followed the weather and market trends. Now, trade policy and power politics set the rhythm of planting and harvest. As Rabobank puts it, agriculture has become “a geopolitical game played on fertile ground.”
November 13 , 2025

Gen Z and millennials: Key demographics needed to revive pear consumption

Circana says winning back Gen Z and millennial shoppers might be the key to reviving Pears' sales drop.
November 12 , 2025

Crunch Time Apple Growers confident in 'amazing' 2025 crop despite record US market challenges

Despite market headwinds, the New York cooperative is celebrating the end of a bountiful season with full confidence and a sweepstakes designed especially for NFL fans.
November 11 , 2025

Peruvian avocado conquers the world: Sustainability and small-scale growers fuel the country's rise to the top

They’re already a powerhouse in the category, but stopping is not an option. Soaring exports, ever-growing market expansion, and high-yield ambitions, mark the Latin American country’s rise to the top.
November 10 , 2025

IBO Report 2025: These are the five trends to watch in the blueberry industry

The document provides a comprehensive outlook on the global blueberry market, including the key shifts that buyers, producers, and retailers should keep an eye on. 
November 07 , 2025