Today's Headline

Costa Rican pineapples to score big in North America during World Cup

Per capita consumption grew by 13 percent in the US and 16 percent in Canada during the recent Club World Cup.
May 11 , 2026

US Court of International Trade strikes down Section 122 tariffs

In a 2-1 decision, the judges found the President had no authority to impose new global levies. However, the ruling didn’t involve a nationwide injunction, meaning only three plaintiffs will benefit from it.
May 08 , 2026

Soil-mapping tech offers massive water savings for California citrus

As the industry faces pressure to reduce groundwater use, this new technology offers a path toward water sustainability.
May 08 , 2026

World Fresh readies three new Canadian cherry drops

The firm is among the very first selected to bring these high-quality, BC-bred varieties to the global market.
May 07 , 2026

Classic Fruit and Westside Produce announce merger

After four years of collaboration, the companies will unify operations under the Classic Fruit label.
May 06 , 2026

Chilean blueberries are risking dropping out of the big leagues. Only industry-wide action can change the course. 

The market already changed, said Hortifrut’s Commercial Manager for Asia, Sandra Wenz, and the Andean country’s best bet to capture higher prices is a premium consumer experience by the hand of varietal renewal. 
May 06 , 2026

Northwest cherry season: High quality, excellent size expected despite projected volume reduction

After a tough bumper year marked by pressured prices, spirits are high in Washington and Oregon, where growers hope promotional momentum driven by America’s 250th will yield higher demand and wider margins.
May 05 , 2026

Fresh-cut produce market set for $231 billion boom by 2034

Living right in the intersection of the convenience and health trends, the sector is projected to thrive in urban centers across the world. 
May 01 , 2026

Ellie Norris takes the reins at USHBC as the industry enters next growth phase

An Oregon grower herself, the new Chair brings hands-on experience to the role at a time when the blueberry sector faces renewed challenges.
April 30 , 2026

Fusarium wilt resurfaces in North Florida watermelon fields

The disease, caused by a stubborn soil-borne fungus, typically causes watermelon plants to wilt, turn yellow, and die.
April 29 , 2026