Chiquita launches national banana recipe contest

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Chiquita launches national banana recipe contest

Chiquita Brands International (NYSE: CQB) is holding a national contest it says will showcase bananas' versatility by promoting new uses for the fruit including creative snack ideas, kid-friendly combinations, and healthy recipes.Ā banana_59586463 small

Each week, participants of the 'Cooking Lab' can submit their own recipes, which will include banana and three other ingredients predetermined by Chiquita, via the company's website or new mobile app.

The contest will last for eight weeks, and each week five prize winners of Chiquita's kitchen pack will be announced along with a grand prize winner of US$4,000.

The grand prize winners will also have their recipes turned into a stop motion video, and all winning recipes will be shared on the entity's website and social networks.

"Chiquita is providing a fun and interactive way for consumers to incorporate the all-natural health benefits of the banana in their daily meal choices," a news release said.

"In an effort to help educate and motivate consumers to make healthier choices, Chiquitaā€™s Cooking Lab contest will serve as a source of additional encouragement for Americans to become more conscious of what goes into their family recipes and more focused on incorporating healthy ingredients like bananas."

The Cooking Lab contest will run untill Nov. 23.

To learn more about the contest, click here.

Photo: www.shutterstock.com

www.freshfruitportal.com

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