Wonderful Pistachios announces partnership with NFL MVP Josh Allen

Wonderful Pistachios, the world’s largest pistachio grower and processor, announced a partnership with Buffalo Bills quarterback and Central Valley pistachio farmer Josh Allen.

The campaign will launch this fall and feature Allen in a series of advertisements promoting the brand across television, digital, and social media platforms.

Allen is a fourth-generation farmer from Firebaugh, CA, and is part of a family operation that supplies pistachios to Wonderful Pistachios. According to the company, the partnership aligns both parties through shared roots in California’s Central Valley, which produces 95% of the United States' pistachios.

“This partnership marks a homegrown alliance that starts where both our stories began, in the Central Valley of California, which grows 95% of the pistachios in America,” said Andy Anzaldo, chief operating officer of corporate social responsibility at The Wonderful Company and head of grower relations for Wonderful Pistachios. “Josh’s authenticity, work ethic, and deep ties to pistachio farming make him a true ambassador for our brand. Together, we’re investing in the future of the region we both proudly call home.”

Wonderful Pistachios and Allen will jointly launch a college scholarship fund for high school students in California’s Central Valley, with additional details to be released this fall.

“Agriculture has always been part of my life on our family farm, and pistachios have been a smart, protein-forward snack to fuel my training,” said Allen. “Partnering with Wonderful Pistachios feels like coming full circle. We’re both built on strong roots, and I’m excited to help spotlight a product that’s as real and hardworking as the people in California’s Central Valley.”