Apple & Eve celebrates 50 years

Fruit juice brand Apple & Eve is celebrating its 50th anniversary with a limited-edition release of vintage packaging for three of its most well-known flavors: Apple Juice, Very Berry, and Fruit Punch.

The commemorative packaging is now available at major U.S. retailers, including Walmart, Target, Publix, and ShopRite.

As part of the campaign, Apple & Eve launched a national Sip & Play Giveaway. Customers can enter an instant win game for prizes including branded items and product coupons. And, regardless of outcome, all participants will be entered into a grand prize drawing for a chance to win $5,000.

“Our Sip & Play Giveaway is our way of thanking loyal sippers who have made Apple & Eve a part of their family traditions for generations,” said Gabriela Arrillaga, General Manager, U.S. Branded Beverages at Lassonde Industries, Inc. “It's also an invitation to new fans to discover the pure simplicity of juice and to join in the fun. We're celebrating what makes our juice special, and we want everyone to be part of it.”

Arillaga said Apple & Eve believes juice has the power to instantly transport us back to the carefree joy of childhood and "that sense of nostalgia is at the heart of our new brand direction, where we're celebrating juice for what it truly is: delicious, simple, and full of goodness.”

The company’s latest campaign includes a media partnership with Recess Therapy and is aimed at reinforcing its connection with families.