Serbian berry industry bets on fresh markets and modern genetics

The Serbian berry industry continues to evolve as growers increasingly invest in modern production systems and new genetics to meet changing market demands, reported a Global Plant Genetics (GPG) team on a recent visit to commercial berry production sites across the country.

Working alongside local long-term partner Zeleni Hit, GPG met with Neša Momirović, Smiljana Momirović, Nevena Batić and Milica Momirović to review commercial raspberry, blackberry and blueberry plantings and discuss the opportunities and challenges facing Serbian berry growers.

"Serbia has an exceptional berry-growing heritage. What is particularly encouraging is seeing how growers are combining generations of experience with modern genetics and production systems to build an industry that is well positioned for the future. Innovation is not replacing tradition—it is strengthening it,” said GPG Co-Founder and Director Jamie Petchell.

Serbian berries meet local demand through better genetics

While Serbia remains one of the world's leading suppliers of raspberries for the IQF and processed fruit sectors, domestic consumption of fresh berries is increasing, and growers are identifying new opportunities within premium fresh-market programs.

This transition is influencing both production systems and variety selection. 

During the visit, commercial plantings of Glen Mor, Glen Dee, and Skye raspberries, together with Natchez and Von blackberries, demonstrated the role that modern genetics can play in improving fruit quality, consistency, and commercial performance. 

Nebojsa Momirovic of Zeleni Hit; Radosav Rakovic of Fito Mineral, and Jamie Petchell of  GPG.

Discussions also explored the future potential of Pinnacle and new selections from the Oregon Blueberry breeding program as Serbia's blueberry sector continues to expand.

The climate challenge

Climate change was another important topic throughout the visit. Growers reported milder winters and declining chilling hours, reinforcing the importance of breeding programs capable of developing cultivars adapted to changing environmental conditions.

Investment in substrate production systems, protected cropping and modern agronomic techniques is also helping growers improve efficiency and produce fruit that meets the expectations of today's fresh-market supply chains.

As the industry continues to evolve, Serbia remains exceptionally well positioned to build on its rich horticultural heritage. With progressive growers, innovative production systems and access to world-class genetics, the next chapter of Serbian berry production is already taking shape.

*All images courtesy of GPG. 

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