Industry data reveals fresh produce partnership opportunity

By AUTUMNCRISP^® 

One grape brand is inspiring unprecedented consumer obsession and irresistible results for partners

Data Proves Demand for the AUTUMNCRISP^® Brand

AUTUMNCRISP^® Grapes is one of today’s fastest-growing grape brands. And to give credit where it’s due, much of the brand’s unprecedented customer affinity and engagement can be traced back to a monumental investment in strategic marketing made by parent company Sun World.

One regional retail campaign alone resulted in significant successes for Sun World’s AUTUMNCRISP^® brand and its retailer partner. By the numbers:

• 3K total estimated reach through influencers
• 5M social media impressions
• 138K geotargeted programmatic clicks
• 388% increase in landing page traffic
• 10% increase in brand awareness

Beyond the buzz, these metrics translate to real impact: differentiation on the shelf, more foot traffic in the produce aisle, and a boost in basket values.

A premium partnership opportunity

Retailers, growers, and distributors are already tapping into AUTUMNCRISP^® for its irresistible customer appeal and proven performance. Through flexible partnership models like licensing and retailer collaboration, partners gain access to an ecosystem of support from Sun World, including year-round availability and multi-channel marketing campaigns.

Whether you're looking to expand or differentiate your premium offerings or bring more brand power to your produce aisle, Sun World can help you find a solution.

Join the green grape movement

Results from industry activations like Sun World’s regional retailer campaign show that the grape category is changing, and with its transformation comes growth opportunities for those who join the movement. Now, strategic partnerships can help you gain access to proven marketing strategies and in-demand brands like AUTUMNCRISP^®.

For more information:

Interested in joining Sun World’s global partner network? Learn more and get in touch at go.sun-world.com/contact-us.