Equifruit makes Canada’s top growing companies list for fourth straight year
North America’s market leader in Fairtrade-certified bananas, Equifruit, has been named one of Canada’s top growing companies by The Globe and Mail for the fourth year in a row. Ranked #174 with a growth rate of 195%, this is the company’s highest position on the list yet.
“We’re so proud to be included again on this year’s list,” says Jennie Coleman, President and Co-owner of Equifruit. “For us, growth is not just about numbers; it’s about impact for banana farmers. Every Equifruit Fairtrade banana sold means fairer wages and better conditions for banana growers. That drives us to keep growing across North America.”
Banana math that makes sense
A certified B Corp and women-owned business, Equifruit’s sustained growth speaks to consumer demand for Fairtrade bananas in North America. In the past five years in Canada, organic Fairtrade bananas volumes have grown by 521% and one in three organic bananas are now Fairtrade, supported by major retailers switching their organic banana program to Fairtrade.
Equifruit celebrates this growth, which creates positive impact for banana farmers. Equifruit has also celebrated milestones in 2025 including becoming a certified Fairtrade workplace and achieving a place in ECIP’s Leadership Circle, which recognizes produce suppliers who demonstrate exceptional commitment to improving labour practices.
Equifruit is bananas for Fairtrade Month
This announcement comes as Equifruit gears up for Fairtrade Month, a global celebration where retailers and brands spotlight what it means to buy better. This October, Equifruit is peeling back the truth about the wellness industry.
Forget fancy powders and supplements, the ultimate wellness product is the Equifruit Fairtrade banana – a fruit that fuels you and pays banana farmers fairly. Look out for Equifruit Fairtrade bananas in stores and join the Fairtrade Month celebrations.
The Equifruit team will also be attending the IFPA Global Produce & Floral Show (October 16- 18, Anaheim). Find Equifruit at booth #3568 and prepare to go bananas.



