Family Tree Farms appoints Jerry Guerrero as CDO and Brenton Helm as VP of Sales Operations

California-based berries and stone fruit expert Family Tree Farms is injecting new life into its executive leadership team. As of January 1, the company welcomed Jerry Guerrero as Chief Development Officer and Brenton Helm as Vice President of Sales Operations.

Guerrero has been part of the organization since the age of 15, growing alongside the company and gaining deep, firsthand knowledge of its operations, people, and global footprint. 

Most recently serving as Director of International Finance, Guerrero played a key role in supporting international expansion, financial strategy, and long-term planning across multiple global markets. 

“Family Tree Farms has been a major part of my life from the very beginning,” said the executive. “Stepping into this role is both a responsibility and an opportunity to help guide the company’s future, build on what’s been established, and support sustainable growth across the organization.” 

In his new role, Guerrero will focus on strategic development initiatives, operational alignment, and long-range growth planning, leveraging his deep institutional knowledge and global experience to support the continued evolution of the business. 

Family Tree Farms’ new VP of Sales Operations

Meanwhile, Helm has helped shape Family Tree Farms’ sales organization for over 15 years, contributing significantly to international growth initiatives, including the successful development and expansion of the company’s Asia sales programs. 

“With the recent growth of our company—and continued growth ahead—it was the right time to strategically align our sales structure. I’m proud to be entrusted with leading the operational side of this next phase,” Helm said. 

David Jackson, Owner of Family Tree Farms, celebrated both announcements and emphasized the importance of these additions to the leadership team amid the company’s current growth.

“As our company continues to expand, it’s important that our leadership structure evolves alongside it,” he said. “Jerry brings a rare combination of financial discipline, global perspective, and deep connection to our company’s history that will help ensure we continue building the business thoughtfully and sustainably.”

Jackson underscored Brenton’s ability to connect strategic vision with day-to-day execution, saying this skill set makes him the right fit for the VP of Sales Operations role. 

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