California Avocado Commission projects 330 million pounds for 2026 harvest

The California Avocado Commission (CAC) announced its annual early-season crop forecast, projecting 330 million pounds of Golden State-grown fruit.

The estimate includes 310 million pounds of Hass and 20 million pounds of GEM, Lamb Hass, and other avocado varieties. 

With continued investment in new plantings and nearly 51,000 productive acres, the commission expects 2026 to be the third consecutive year with a total volume exceeding 300 million pounds. 

Some harvesting has already begun, the organization reports, but the peak of promotable volume is expected from April into August. 

“Recent rain in California generally was welcomed by growers due to its help with soil and tree health,” said Terry Splane, CAC Vice President of Marketing. “Now there is hope for these sunny days to continue into spring to ensure fruit sizing.” 

The California avocado consumer marketing program, including its advertising and social media campaign, is ready to launch once the harvest reaches promotable volume. 

A change in leadership at the California Avocado Commission

The California Avocado Commission also announced that Terry Splane will step down as CAC Vice President of Marketing and retire on February 28. 

“Leading the commission’s award-winning marketing program for the past several years has been one of the highlights of my 40-year career,” said Splane. “I'm especially grateful to the dedicated CAC marketing staff, agency partners, and the inspirational group of avocado growers and industry leaders who made the work so impactful.”

Meanwhile, California Avocado Commission president Ken Melban thanked Splane for his service to the organization. 

“Terry’s leadership and vision played a critical role in strengthening the California avocados brand and advancing the commission’s goals,” he said. “We are deeply grateful for his many contributions and wish Terry a well-earned and rewarding retirement.” 

*All images courtesy of the CAC.

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