Camposol launches ORIGEN, its new blueberry genetic improvement program

Reported by Ed Vernon, from Berlin.

During the first day of Fruit Logistica in Berlin, Peruvian blueberry powerhouse Camposol launched its new genetics improvement program, ORIGEN. The initiative is a first for the 30-year-old company, which has consistently positioned itself as the unchallenged leading producer in the world’s largest blueberry-exporting country. 

CEO Ricardo Naranjo labeled the program as a strategic step forward born from the fields and developed for the world stage: “[ORIGEN was] designed from the outset with a global vision to raise industry standards and raise sustainability value across the entire value chain.”

Named after the Spanish word for “origin,” Camposol says ORIGEN is the result of over a decade of research and development. Naranjo told FreshFruitPortal.com that during that period, the company realized it had an “outstanding and disruptive product for certain markets.” 

“That’s when, after some thorough strategic planning, we defined the best way to take advantage of this new edge and launch it in what today is ORIGEN,” he said. 

The program has an ambitious timeline that includes planting nearly 2,000 acres in 2026, with the goal of doubling that in two years. By then, Naranjo told us, Camposol will open its fields to other producers to see its proprietary varieties in action. 

A sound commercial strategy

From a commercial standpoint, developing its own blueberry varieties, adapted to the unique soil in Peruvian fields, came naturally to Camposol. 

From production to commercialization, the company already controlled every other aspect of the value chain, making a genetics improvement program a clear next step to escalate productivity, efficiency, and sustainability. With the launch of ORIGEN, Camposol now has a fully vertically integrated, single-origin business model based in Peru, allowing the firm to offer unparalleled consistency to retailers and a reliable eating experience to consumers year-round. 

“Other companies associated with other genetic houses rely on different origins to meet production goals, but when it comes to the final consumer, you can’t solve for consistency, ” Naranjo told FreshFruitPortal.com. “We have the same origin and the same geographic location. With this genetics improvement program, we’ll be able to deliver a highly consistent, high-value product to consumers.”

Federico Magno, Senior Business Unit Manager at Camposol, explains that creating its own varieties exempts the company from incurring additional costs, such as licensing fees, making its operation much more competitive than that of similarly sized firms. Moreover, the executive emphasizes the importance of establishing a direct channel between Camposol and end consumers to transmit its technology more quickly. 

“We’ll be delivering innovation directly to the consumer and retail experience much more frequently than other companies,” Magno added. “That’s difficult to quantify, but it’s one of the aspects we want to explore.”

In that regard, Camposol’s goal is clear, according to Magno: “To raise market standards through genetics focused on attributes that truly create value—flavor, fitness, consistency, visual quality, and productive performance.” 

Camposol debuts its first blueberry varieties

Along with the announcement of ORIGEN, the Peruvian company took the opportunity to introduce the first generation of blueberry varieties developed by the program: Sol One and Maia Blue. 

"A high-yield variety, with a firm texture and great visual quality. It's a reliable and consistent variety that illuminates each harvest."

According to Camposol, Sol One (BLUECSOL 11) stands out for its high yield, firm, crunchy, and juicy texture and consistency, as well as its reliability and strong export potential. Meanwhile, Maia Blue (BLUECSOL 3) has a naturally shiny, smooth texture and a balanced profile. 

“These varieties are designed to shine in the most demanding markets in the world,” Magno said. “Their firmness and visual quality make them suitable for international logistics—they were designed when you need 60 days to go to the kitchen.”

"With an attractive visual appeal, natural shine, and soft texture, it has an impeccable appearance, symbol of purity, balance, and genetic precision."

The executive said small commercial volumes of Sol One and Maia Blue are already under production, with two million plants on the ground, and five million more coming to Peruvian fields in the next few months. 

“Today, our main clients are asking us to improve our capacity to develop these specific programs, so we’ll be planting around eight million plants in the next 18 months,” Magno told FreshFruitPortal.com. “That’ll give us an important volume.”

*All images courtesy of Camposol. 

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