Family Tree Farms promotes Coleman Hammond to Director of US Grower Services
Family Tree Farms is promoting Coleman Hammond to Director of US Grower Services.
Coleman has been an integral part of the company since 2018, bringing extensive field experience and strong grower relationships that support the company’s commitment to quality and operational excellence.
“Coleman has consistently demonstrated a strong work ethic and deep understanding of our grower network," said Daniel Jackson, Owner of firm. "We’re excited to see him step into this position and continue supporting the growers who are at the heart of Family Tree Farms.”
Coleman renews his commitment to Family Tree Farms
Since joining the organization, he has worked closely with multiple commodities, focusing on stone fruit since 2019 and blueberries since 2020.

In his new role, Coleman will oversee U.S. grower services, working closely with growers and internal teams to support production alignment, quality standards, and long-term growth initiatives.
“I’m honored to step into this role and continue working alongside our growers and teams to support the future of Family Tree Farms,” said Hammond. “Building strong relationships and delivering quality fruit starts at the grower level, and I’m excited to help move that forward.”
Doug LaCroix, VP of Sales and Marketing, emphasized how Coleman’s hands-on experience, and said his strong relationships with growers have made a meaningful impact on the business.
"His leadership and dedication make him a natural fit for this role as we continue to expand and strengthen our grower partnerships,” he added.
*All images courtesy of Family Tree Farms
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