The Endcap of Destiny is coming to CPMA—and Canadian retail will never be the same

Equifruit, North America’s market leader in Fairtrade-certified bananas, is bringing its most legendary booth yet to CPMA 2026 (April 28-30, Toronto), and it has a name: the Endcap of Destiny.

Stop by booth #638 at the Metro Toronto Convention Center, where the firm will be inviting CPMA attendees to step up and build the ultimate Equifruit banana display. The kind that shatters records, stops customers mid-shop, and makes your boss question if they want your job.

Equifruit is aiming for retail display glory

2026 is officially the year of the Banana Badass. To mark the occasion, the company has reimagined its iconic banana cases, because the most ethical banana in the aisle should also be the most unmissable. The Endcap of Destiny is what happens when Fairtrade conviction meets retail display glory. It’s going to be epic.

“We’ve spent twenty years proving that Fairtrade is good for farmers, good for retailers, and good for business”, said Kim Chackal, VP of Sales and Marketing and Co-owner. “This year at CPMA, we’re making Fairtrade bananas impossible to ignore. The Endcap of Destiny is much more than just a banana display—it’s a visual values statement. Come by booth #638 and build it with us. Your produce aisle will thank you.”

With growing consumer demand for ethically sourced produce and a proven track record of retail success across North America, Equifruit is coming to CPMA ready to show Canadian retailers why switching to a Fairtrade banana program is the boldest and best move they can make.

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