U.S.-based Limoneira (NASDAQ:LMNR) is set to embark on a major promotional campaign called "Lemons for Life" next year, having signed author and cooking show host Megan Roosevelt to be the face.

Megan Roosevelt

Roosevelt, who is also the founder of Healthy Grocery Girl and a registered dietitian, provides her audience with online cooking videos and says she enjoys helping people get healthy in ways that are 'realistic and fun'.

"As one of the largest growers of lemons in the United States, the partnership with Limoneira made a great deal of sense," she said in a release.

"It's synergistic. We all know that lemons are among the healthiest products people can integrate into their diets."

Limoneira COO Alex Teague said the entity would launch the "Lemons for Life" campaign for 2016 at the U.S. produce industry's largest trade show, the Produce Marketing Association (PMA) Fresh Summit in Atlanta in October.

"Megan provides the perfect face for Lemons for Life™. She's passionate, credible and articulate about getting people healthy," Teague said.

"Her involvement adds a lot of value for our grocery and food service partners. We're excited about our relationship."

The release added the campaign would build on Limoneira's successful "Unleash the Natural Power of Lemons" campaign and highlight a variety of ways lemons could be integrated into consumers' lives, including recipes, natural cleaning, and beauty tips.

www.freshfruitportal.com