In an act of shameless self-promotion, we'd like to draw your attention to our site's fresh modern look and handy new features.

For several months our team has been hard at work looking for ways to make you, our dear readers, have a better experience at www.freshfruitportal.com, while continuing to offer the most relevant, timely and interesting news in the global produce sector.

So after all this effort, if you have any criticisms please wait a few weeks at least. We'd prefer just congratulations for the time being.

Publishing for a readership spanning 187 countries we recognize cultures can vary greatly, and just want to emphasize the last comment was a joke.

Now, what is the point of this new site? Apart from the visual aspects you can already see, one of the key components is that the new www.freshfruitportal.com allows for easier interaction.

By clicking on the button in the top-right corner, you will have the option to log in through social networks or set up an account, allowing you to comment on stories while also giving us an idea of what you like to read.

This will ultimately help us provide a more personalized news service for you, and gauge what kind of news the public is looking for.

Editorially speaking however, we have no intention of diverting from the path we've been on for more than five years now, and look forward to your input over the course of 2016.

Photo: www.shutterstock.com

www.freshfruitportal.com