Gala leads U.S. apple category despite volume drop

Retail scan data fromĀ January in the U.S. shows sales Gala apple volumesĀ dropped 1.6% year-on-year though itĀ remained the leadingĀ apple variety in the category, according to release from U.S. fruit company Stemilt.
The Stemilt-O-Graphic highlights the latest set of retail data from Nielsen Fresh Facts, lookingĀ at the entireĀ U.S. on an average from Dec. 27, 2015 to Jan. 30, 2016, comparing withĀ same five-week period the year prior.
"Gala continues to be the leading apple variety in the category, but was down 1.6% in volume sales from last year. Red Delicious was flat and Fuji and Granny Smith were each up 1% from last year,"Ā said Stemilt marketing director Roger Pepperl.
Meanwhile, Pink Lady volumes inched up toĀ 4.1% of the total apple category.
"Honeycrisp rounded out the top five apples at 8.7% of the category, down nearly 2% from 2015," he added.
In addition, Pacific Rose more than doubled the volume it sold in 2015, and Piñata - which was heavily promoted nationally in January - moved more volume year-on-year as a result.
Apple retail prices continued to increase in the first month of the year. Bulk apples pricesĀ were US$0.05 more than they were in December 2015.
Opal apples were retailing for 7.8% more than last year.
And due to smaller fruit size, the percentage of apples sold in bags has climbed. Bulk apples made up 60.9% of category volume in January, while bags accounted for 39.1%.
"With tight supplies on bulk apples this year and most varieties down in size, bags provide a nice promotion vehicle," said Pepperl.
"Retailers can build on the momentum of trademarked apples like Pink Lady and PiƱata with springtime promotions on 3lb. Lil Snappesr or 5lb. pouch bags. This drives up the purchase size and helps boost volume sales to the category."
Photo: www.shutterstock.com