The U.S.-based National Mango Board (NMB) is taking consumers on a digital food journey to Mexico and Puerto Rico to show the fruit's cultural richness through videos, stories and recipes.  

From highlights of Mexico City's Central de Abasto market to street stands and family kitchens, the board's 'Share. Mango. Love' program celebrates the fruit's heritage and cultural influence.

In a release, the NMB said the program was a platform to carry out its vision of bringing the world's love of mangoes to the U.S.

“Educating consumers on the superfruit’s journey from farm to table and uncovering the meaning of mangos beyond the fruit is crucial to captivating U.S. consumers," said NMB director marketing Rachel Muñoz.

"We want to inspire consumers by sharing the story of mangos through their history and cultural meaning."

Share. Mango. Love. Puerto Rico focuses on a mango farmer and the harvesting process with a farm-to-table story behind the sweet fruit.

The NMB began its journey on the streets of Puerto Rico where mangos permeate through the colorful spirit of the Caribbean island. Mango trees stand tall over the streets and backyards of the island, which positions mangos as a staple fruit of the Puerto Rican diet.

The NMB visited a mango farm where generations of hard work and dedication is deeply rooted over acres of mango trees and packing facilities.

"Our visit showed us not only the harvesting process, but also the passion the Marti family and Martex Farm workers displayed in dealing with the delicious fruit," Muñoz said.

"Seeing how Puerto Rico embraced mangos firsthand made us want to explore other cultures’ love for the fruit and share it with U.S. consumers."

Share. Mango. Love. Mexico seeks to understand the significance of mangos within the rich culture and cuisine in Mexico. The NMB traveled to Mexico City to deep dive into the flavor pairings of mangoes which makes them special with the Mexican people.

From the roaming street markets (tianguis) to the tables of renowned restaurants, mangoes shine through in recipes or by themselves, sometimes with a hint of lime and chili pepper.

"Mangos are as basic to the taste memories for Mexicans as apples are to U.S. consumers," Muñoz said.

"Our objective is to bring this culinary story to the U.S. and build those memories for our consumers to enrich the cultural relevance of this beloved fruit."

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