U.S.-based Wish Farms has announced it is adding raspberries to its growing and marketing programs, complementing its year-round supplies of strawberries, blueberries and blackberries. 

"We are pleased to announce that we will be growing and marketing raspberries and blackberries from our new farm in Santa Maria, California,” fresh sales vice president James Peterson said.

“This marks a shift from spot-production to a consistent year-round supply. Starting September our supply will take us through the end of the season. Next year, we will come into production in early June with both commodities.”

Since Wish Farms announced the addition of blackberries in October 2016, the company has expanded its year-round berry supply, adding acreage and developing more retail partnerships as well as consumer programs.

Marketing director Amber Maloney said: "From a marketing perspective, adding raspberries to our program is very exciting."

"We are looking forward to exploring even more creative ways to connect consumers to our complete berry patch and deliver a memorable experience."

The current two-year marketing campaign, 'Life Is Sweet', has encouraged people to engage with Wish Farms directly, the company said in a release.

This engagement is done through the 'How’s My Picking?' consumer feedback program and through the company's social media and e-newsletter platforms.

“We want our customers to feel like they are part of the Wish Farms family, because they are,” Maloney said.

“By expanding our berry offering with the addition of raspberries and sharing simple recipes, we look forward to connecting with even more Berry Lovers out there.”

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