BC Tree Fruits refreshes Ambrosia apple branding
With Ambrosia apple harvest well underway in British Columbia’s Okanagan Valley, the BC Tree Fruits Cooperative (BCTF) has launched a new look for the variety for the U.S. and select export markets for the upcoming season.
Ambrosia apples were discovered as a chance seedling in the Canadian province in the early 1990s and continue to gain in popularity worldwide with both retailers and consumers.
“This is an exciting variety that continues to impress as it grows in popularity. With our volumes expected to increase by over 150% within the next 7-9 years, we wanted to give our growers’ Ambrosia apples their own identity,” says BCTF marketing manager Chris Pollock.
“We feel that our Ambrosia apples, coming from the birthplace of the variety, provide consumers with an exceptional eating experience and feel our new look speaks to the variety and its unique characteristics.”
The new look features the variety name Ambrosia in bold, black letters except for the “o”, which has been replaced by a bi-colored apple shape, reflecting the apple's appearance.
A tagline “Sweet Perfection” falls below the variety name and complements its flavor profile, described as a sweet apple with an almost honey-like flavor.
All other support materials, including the shipping outer, feature the brand on a white background with only the colors of the variety seen on the materials.