Moxxy helps Vegetable Growers Supply reposition for next 70 years of success

Industry Announcements
Moxxy helps Vegetable Growers Supply reposition for next 70 years of success


Salinas, CA —Moxxy Marketing client Vegetable Growers Supply (VGS) has launched a refreshed brand identity, and a new website, both designed and produced by Moxxy. Since 1948, VGS has been a leading provider of packaging, tools, farming supplies and services to growers and shippers of fresh fruits and vegetables in the Salinas Valley, throughout California, and Yuma, Arizona.

"When VGS hired us, they weren’t looking for a new brand identity, their focus was on updating their website," said Moxxy President and CEO Karen Nardozza. "But, as with all our projects, we approached their website project strategically to assure it would accomplish all their marketing goals. We discovered VGS is one of the most progressive companies in their industry, with advanced technology and systems as well as highly customizable service to meet the challenging demands of their grower-shipper customers—but their brand image didn’t reflect it. VGS was approaching their 70-year anniversary and agreed with our recommendation to upgrade their brand identity with a new logo along with the new website."

The updated logo features bold black lettering with supporting green details. The "V" in "VGS," along with two stylized leaves, creates a balanced diamond shape, a tribute to the brand’s previous logo.

"While a logo redesign wasn’t our initial priority, when Moxxy proposed it and explained their rationale, we listened," said VGS President and General Manager Willy Leon. "VGS has been around for 70 years, and that old logo was very well known by all our customers, so we wanted to retain our brand equity while better positioning the company as more advanced and capable to expertly serve today’s sophisticated farming industry. Moxxy did a great job creating a strong, modern new logo that honors our company’s history and sets us up for the future."

The new website, at, is a complete departure for the company. Its contemporary, responsive design displays just as well on a mobile phone as it does on a laptop or tablet. Because it’s built on the popular WordPress content management system, Moxxy trained the VGS staff to be able to make most website updates themselves in-house, which will allow them to keep messaging current, post timely sales specials, and add new location information throughout seasonal transitions. The new site also integrates with their ERP system, allowing customers to securely log in and manage inventory in real-time. 

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About Moxxy Marketing:
Moxxy is a full-service marketing agency with offices in Salinas, CA and Atlanta, GA providing brand development, packaging design, website design, marketing strategy and planning, advertising, graphic design, and public relations for the agriculture and fresh food industries. There’s often beer in the fridge and a parrot in the office, and always fun in the air. For more info visit or find them on social media at, and

About Vegetable Growers Supply Company:
Founded in 1948, Vegetable Growers Supply Company (VGS) is a leading provider of quality packaging products to West Coast growers and shippers of fresh fruits and vegetables. Headquartered in Salinas, CA, with facilities in El Centro, Oxnard, Huron, Santa Maria, Castroville, Gonzales, and Greenfield, as well as Yuma, AZ, VGS offers a full line of corrugated cartons, flexible packaging, pallets, and reusable plastic cartons (RPCs). For more information visit

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