Naturipe announces new vice president and general manager of Value-Added Fresh

October 15 , 2018


Salinas, Calif. – Naturipe has announced the appointment of Steven Ware as Vice President and General Manager of Value-Added Fresh.

In this role, Ware will be responsible for pursuing growth and business expansion opportunities, as well as leading the development and management of the value-added fresh division.

“I am excited to join an organization with a remarkable history, business model and strong core company values,” said Ware. “The prospect to steward the value-added fresh division is motivating and an excellent challenge.”

“We are excited to have Steve join our senior management team,” said Dwight Ferguson, CEO and President of Naturipe Farms. “His breadth and depth of business development experience is key to the execution of Naturipe’s value-added strategic growth initiatives.”

Ware joins us from Dole Fresh Vegetables, where he has held a number of sales and product management positions in a variety of markets since joining them in 1995. Most recently, he was the Senior Director of Sales West – Value Added Sales and a member of their sales leadership and product commercialization teams. Ware began his career at American Agronomics after graduating from the University of Missouri-Columbia with a Bachelor of Science in Agricultural Economics.


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