Giddings Fruit offers cherry growers a competitive edge during the PNW season
The Dalles, Oregon – Giddings Fruit USA, LLC., based in The Dalles, Oregon, and part of the Giddings Fruit Holding company that operates in Chile, Mexico, and Peru, is excited to be part of the Pacific Northwest Cherry deal. Giddings Fruit USA specializes in the growing, handling, packing and exporting of NW cherries into China and Asia. For the past two cherry seasons, Giddings Fruit packed cherries (under their ‘Cerasus’ label) for export at Stadelman Fruit in Zillah, WA. The Giddings Fruit export program is designed to bring added value to the current business model.
Giddings’ export program and Stadelman’s domestic program (Yakima Fresh) combined, prove the added value proposition and have gained grower attention. The program allows growers to hedge some risk against the volatile Northwest cherry season. They achieve this through a quality-based ‘non-pooled’ export program and a ‘pooled’ domestic program. This model compliments grower ambitions of producing large, high-quality cherries and supports the current volume-based domestic business. Giddings’ Technical and Production Department provides nutrition, fertilization, chemical and horticultural support year-round to ensure grower and program success.
“The Pacific Northwest cherry deal is an uncut diamond”. Stated Ramon Arrau, CEO of Giddings Fruit USA, LLC., and Giddings Cerasus S.A. in Chile. He went on to say, “Grower and buyer feedback is positive; both are excited to see our program expand”. He continued “We are very pleased with Stadelman Fruit, their disposition and company culture – they are an integral part of our success”.
“Growers in our program are excited about our business model and our results - they want a change, they want to diversify”. Stated Ryan Durow, Director of Operations for Giddings Fruit USA. He also noted “Our program allows growers to have an active role in the outcome of their cherry harvest”.
Giddings Fruit Holding operates worldwide as a fresh fruit producer, packer and exporter aimed on achieving produce with high value through the development of genetically stronger varieties and nutrition programs focused on post-harvest quality. Giddings Cerasus S.A. with offices and packing facility located in San Fernando, Chile, grows, packs and exports high standard cherries and other fruits from all the Chilean productive areas.