Fruit World Co. bringing Thomcord grapes and interactive consumer engagement program back
Reedley, CA – Fruit World Co. anticipates an increased supply of their organic Thomcord grapes for the upcoming 2019 season. A hybrid of the heirloom "grape jelly" Concord Grape and popular Thompson Seedless grape, Thomcords are known for being exceptionally flavorful and aromatic. Once again in 2019, each pack of Fruit World Organic Thomcord Grapes will engage consumers by sharing the Fruit World story and inviting consumers to send a text message to the grower.
In 2018, CJ Buxman, co-founder of Fruit World, the largest California grower of organic Thomcord grapes, had a fun idea: "I love the flavor and aroma of our Thomcord grapes, and I wanted to really connect with the consumers’ eating experience," he explained. "So, we placed cards in over 160,000 one-pound clamshells inviting consumers to connect via text message." After receiving over 1,800 text messages—and responding to every one of them—there was no doubt that consumers also love Thomcords.
Fruit World expects to begin shipping their 2019 crop of Thomcord grapes in 20 x 1 lb clamshells and 10 x 2 lb brown paper totes the first week in August, and will continue packing and shipping from their Reedley vineyard through early October. These premium Thomcord organic grapes will once again be in high demand. "The Thomcord yield per acre is less than other varieties of table grapes, but its taste and aroma can’t be beat," Buxman added. "They also are a perfect example of our obsession with growing the most flavorful fruit possible."
And once again, Fruit World will be adding their ‘text-me’ cards to each package. "It’s a lot of work responding, but the messages are heart-warming, and our retailers tell us it really drove repeat sales," said Fruit World co-founder Bianca Kaprielian. "We were blown away by the response last year. We expected people to love the flavor, but were surprised and humbled by the large number of people that took the time to thank us for growing them."
In addition to Thomcords, in 2019 Fruit World will be shipping an additional ten organic grape varieties grown on the heritage vines of Pete Wolf, one of Fruit World’s grower partners. Pete Wolf was one of the first organic growers in California, and Fruit World proudly sells his fruit, some of the most flavorful, crunchiest grapes around. Fruit World is accepting orders now for these high-demand, limited supply grape varieties. Call (559) 650-0334 for more information or visit fruitworldco.com to learn more about the Fruit World story.
About Fruit World Co.
Fruit World Co. grows and ships organic and conventional citrus, along with organic grapes, organic stone fruit and more organic commodities—always packed with flavor and love. Fruit World is all about peak-season pickings, flavor-packed produce, and keeping family farming thriving into future generations. Visit fruitworldco.com.