Kroger Co. (NYSE: KR) will soon become the first U.S. supermarket chain to sell Apeel's longer-lasting avocados from coast-to-coast across 1,100 stores.
It will also introduce two new produce categories, Apeel asparagus and Apeel limes, through a pilot in its Cincinnati market this fall.
California-based Apeel Sciences has developed a plant-derived coating that is sprayed onto freshly harvested produce to reduce water loss and prevent oxygen from getting in.
“Kroger is excited to offer more customers Apeel avocados and introduce longer-lasting limes and asparagus, marking another milestone on our journey to achieving our Zero Hunger | Zero Waste vision,” said Frank Romero, Kroger's vice president of produce.
“Apeel’s innovative food-based solution has proven to extend the life of perishable produce, reducing food waste in transport, in our retail stores and in our customers’ homes.”
“Kroger is leading the way to alleviate the food waste crisis at every level, from its supply chain to its retail stores to the homes of over 11 million customers who shop at Kroger every day,” said James Rogers, CEO of Apeel Sciences.
“We’re excited to expand our partnership with Kroger to further prevent food waste while simultaneously giving families more access and time to enjoy healthy fresh produce.”
The Kroger expansion follows a pilot of Apeel avocados the retailer launched one year ago in 109 Midwest stores that significantly reduced category food waste.
Apeel says its retail partnership with Kroger focuses on tackling the country’s increasingly urgent food-waste paradox.