Berry company Naturipe has introduced its latest proprietary raspberry, the Pacific Centennial.

It says it appeals to berry lovers’ palettes, adapts to growers’ environments, and provides enhanced shelf life.

The Pacific Centennial is a jumbo raspberry that balances its juicy sweet flavor with firmness.

It is often described as having a "classic" red raspberry flavor with a hint of pomegranate undertones, Naturipe said.

“At Naturipe, we’re about doing more than just providing flavorful, fresh berries," said marketing vice president CarrieAnn Arias. "Certainly, that’s a big part of what we do, but we’re also dedicated to growing better."

"That means working with our grower families to find varieties that are capable of handling our wonderful, unpredictable Mother Nature.

“We hope that our berries are a little bundle of sweetness that create real connections between consumers, our growers, and the wonderful environment that makes it all possible.”

This variety was crafted by Pacific Berry Breeding, a program established by Hortifrut and Naturipe Berry Growers in 2003 to offer consumers the best-tasting berries possible.

Pacific Berry Breeding is one of the most highly specialized berry breeding programs in the world, dedicated to finding new varieties of berries that offer high yield and exceptional taste.

Naturipe is putting a spotlight on their new raspberries during the Produce Marketing Association Fresh Summit Conference & Expo October 17-19 in Anaheim, Calif.

Stop by the Naturipe booth #4173 for a sample to enjoy recipes that incorporate the new variety and Naturipe’s other tasty berries including, Berry Bacon Salsa with Avocados, Blackberry Bourbon Manhattans and much more.

The Pacific Centennial raspberries are now available at grocery locations that sell Naturipe berries nationwide.