Titan Farms’ new club packs hit stores mid-June
Titan Farms is introducing two new club packs this summer to meet the increasing demand for pre-packaged fruit. These 3 lbs. and 4 lbs. club packs will assist retailers with e-commerce needs.
The durable yet breathable packaging will provide protection required by peaches as well as added convenience for shoppers and retail associates.
“Behind these two new club packs was the need to address what we saw as a trend toward packaged produce items during the pandemic, which we anticipate will continue into post-pandemic life as well,” Ross Williams, Director of Packaging Operations and Food Safety, explains.
“Something that's going to be hard for people to forget is their produce consumption practices during the pandemic when they tended to lean more toward packaged items.”
Titan Farms’ new 3 lbs. and 4 lbs. club packs will appear in stores in mid-June and will be available through the end of August. The 4 lbs. pack will be offered in the grower’s Titan brand, as well as under several Costco brands.
The 3 lbs. pack will feature Titan’s premium Lori Anne Peaches, which are only available to select retailers nationwide.
“If it looks good, they'll buy it once, but if it tastes good, they'll buy it twice,” Ross says.
“And because of our soil characteristics and our microclimate here on the Ridge, there is no peach better than a South Carolina peach, and specifically a peach grown by Titan Farms.”
To learn more about Titan Farms check out their website: http://titanfarms.com/