Fruit Attraction 2021 in photos: Day one
Fruit Attraction this week has become one of the biggest in-person fresh produce events to reopen its doors to industry professionals since the onset of the Covid-19 pandemic.
The 13th edition of the European trade show is taking place in Madrid, Spain, from Oct. 5 - 7, using a hybrid format so that people can participate in person or online. It is organized by IFEMA Madrid and the Spanish growers' association FEPEX.
This year more than 1,300 companies are participating from 44 countries, with tens of thousands of guests set to attend.
Please find below a selection of photos taken from the first day.
A sunny outside area separates the several large exhibition pavilions where companies have their stands.
Different motivational messages were on display above the entrance to each pavilion.
California-headquartered avocado and mango company Mission Produce had a team at the event. From left to right: Tommy Padilla, Senior Director of Export Sales; Stephen Fink, Vice President of North American Sales; Ben Barnard, Vice President of Global Partnerships and Business Development; and Bruno Astuto, Supply and Operations Manager.