Fall Creek moves beyond blueberries with Berryplant and Berrytech acquisition

In a LinkedIn post, Fall Creek CEO Marc de Beer announced that the company is acquiring two new operations: the nursery platform Berryplant and the breeder Berrytech.

The family-founded companies bring 30 years of expertise in Rubus (raspberries and blackberries) development and propagation to Fall Creek, marking the blueberry giant's expansion into the broader berry market. 

The executive made the move clear in his post by signing off by writing: “A World with Better Blueberries, now on the path to A World with Better Berries.”

“We are excited to join forces with this talented team and the fantastic Rubus breeding and nursery platform they have built. By bringing together great people with a shared purpose, we hope to better serve the berry industry and accelerate our mission,” de Beer wrote. 

New expertise for a new era at Fall Creek

The executive praised Berryplant’s R&D director, Diego Ioriatti, and founding partner, Maria Maddalena Grisenti, for their work in earning the trust of growers worldwide through technical expertise. 

“As global demand for high-quality berries continues to grow, we believe that the future belongs to organizations that combine great science, deep customer relationships and a long-term commitment to innovation,” de Beer continued. 

The transaction details have not yet been disclosed, including whether the founding members of Berryplant and Berrytech will remain affiliated with the companies under Fall Creek's management. 

*Main image courtesy of Marc de Beer's LinkedIn; other images courtesy of Berryplant on Facebook. 

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