India's blueberry industry gains momentum as grower interest continues to rise
India's emerging blueberry industry continues to gather momentum, according to Jamie Petchell, Co-Founder and Director of Global Plant Genetics (GPG).
Speaking during the conference program at the Fresh India Show 2026 in Mumbai, Jamie outlined both the opportunities and challenges facing the country's blueberry sector, describing the country as one of the most exciting long-term growth markets for blueberries globally.
"India is still in the early stages of blueberry production, but the level of interest and professionalism we are now seeing is highly encouraging," said Jamie. "The conversations have evolved significantly. Growers are increasingly focused on identifying the right genetics, production systems and market strategies needed to build commercially successful businesses."
The country's population of almost 1.5 billion people, combined with a rapidly expanding middle class and growing interest in healthy, premium fresh produce, presents a significant opportunity for category growth. However, domestic blueberry production remains relatively small and per-capita consumption is currently only a fraction of that seen in more established markets.
According to Jamie, this creates substantial potential for future expansion, provided the industry continues to focus on quality and long-term development.
A recurring theme throughout the event was the importance of genetics. Through a partnership with the University of Georgia breeding program, FD Berries India, GPG's licensed partner, is introducing low-chill varieties, including Maverick, Gladiator, Tropical Blue, and Sweet Duchess, to local growers.
These varieties have been developed for warmer growing regions and offer traits considered critical for success in the subcontinent, including low-chill adaptation, fruit firmness, shelf-life, flavor, and attractive fruit size.
India is betting on blueberries
Alongside genetics, growers highlighted the importance of production systems, technical support and cold-chain infrastructure. While challenges remain, particularly in maintaining fruit quality throughout the supply chain, Jamie observed a growing willingness among local producers to invest in substrate-based growing systems and modern production practices.
He also highlighted the role played by FD Berries India in supporting the industry's development.
"Strong local partnerships are essential when introducing a new crop category into an emerging market," he said. "FD Berries India is helping to connect world-class genetics with local expertise, technical support and grower engagement. Those elements are equally important for long-term success."
Drawing on experience in blueberry industries worldwide, Jamie believes the country's future growth will ultimately depend on delivering a consistently positive consumer experience.
"Consumers return when they enjoy the product," he explained. "That starts with the right genetics, good agronomy and an effective supply chain capable of delivering high-quality fruit to market."
The future of Indian blueberries
While acknowledging that the local blueberry sector remains at an early stage, Jamie believes the foundations for future growth are being established.
"The enthusiasm, investment and professionalism we encountered in Mumbai were extremely encouraging," he said. "If the industry continues to focus on quality, innovation and collaboration, India has the potential to become one of the most exciting blueberry growth markets in the world over the coming decade."
To illustrate the scale of the opportunity, Jamie noted that global blueberry consumption averages approximately 260 grams per person annually, while consumption in the United States exceeds 1.3 kilograms per person.
Even modest increases in Indian consumption could create substantial opportunities throughout the supply chain, from nurseries and growers to marketers and retailers.
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