AFM reveals Super Bowl teaser for national TV ad

Many months of planning for a Super Bowl promotion by Avocados From Mexico (AFM) are approaching the climatic event. Watch the teaser ad here.

January 31 , 2023

Agronometrics in Charts: Mexican avocados stealing the show once again

Mexico continues to top the charts as the world’s top avocado exporter, with over 6,720 million pounds shipped in the past 3 years.

January 31 , 2023

USDA estimates all citrus categories down for 2022-23

A recent report by the USDA is estimating that global citrus production will decrease in all categories for the upcoming 2023 season.

January 30 , 2023

A major season for new varieties of Chilean table grape

For the first time this year, the export volumes of new varieties of Chilean table grapes are expected to exceed the supply of traditional varieties.

January 27 , 2023

USDA publishes strengthening organic enforcement final rule

The update seeks to protect organic integrity and bolster farmer and consumer confidence in the USDA organic seal by supporting strong organic control systems.

January 25 , 2023

California strawberry industry rain damages approach US$200M

The California Strawberry Commission said that while most family farmers are currently cleaning up minor storm damage, some farms have experienced catastrophic conditions.

January 23 , 2023

AI powered solution could help assess weather damage

With this innovation, scientists hope to minimize interruption to the U.S. produce supply chain due to unexpected weather and climatic events.

January 20 , 2023

Peru to reduce citrus crops and opt for more profitable cultivars

A substantial drop in citrus prices in the international and national markets, in addition to the rise in production costs, have led agro exporters to "rethink" the business.

January 19 , 2023

Salinas replanting will be delayed for many weeks

Recent rains in the California growing regions have impacted harvest and replanting for Salinas growers.

January 18 , 2023

Agronometrics in Charts: Peru's 2023 Avocado campaign may be in jeopardy

Peru will be one of the countries hardest hit by rising temperatures with a predicted average temperature increase in the dry season of between 1.0°C to 4.0°C by 2050, which severely increases the risk of water scarcity and water quality deterioration. 

January 13 , 2023