California avocado harvest readies 330 million-pound crop 

Golden State growers are pushing for industry support at retail with a multi-approach marketing campaign. 

July 15 , 2026

Yentzen Group launches Vision Magazine Europe

The publication offers key market analysis, interviews, expert commentary, and industry perspectives tailored to the fresh produce business in the Old World.

July 15 , 2026

Value-added fruit products gain momentum as sustainability and convenience trends surge

Brands that combine clean-label ingredients with strong storytelling and verifiable sourcing perform especially well, says Market Intelo. 

July 15 , 2026

Avocado set to become world's most traded tropical fruit by 2035

Mexico and Peru account for over 60 percent of the market, supplying the United States and the European Union.

July 15 , 2026

Less-than-sweet watermelons are driving prices to the ground in China 

Social media uproar over the underwhelming fruit has pushed "one-yuan watermelons" into the mainstream.

July 14 , 2026

Global Grape Convention 2026: Chile, Peru, and Mexico gather in Santiago to build global table grape demand

The event will take place on Wednesday, August 12, at the Monticello Conference Center, bringing together over 1,000 sector representatives.

July 14 , 2026

South African lemons see earlier, bumper crop

Despite mounting pressure from volatile weather and supply chain bottlenecks, the sector is looking at a juicy season.

July 14 , 2026

Agronometrics in Charts: Weather whiplash reshapes the 2026 California strawberry season

Warm temperatures in February and March brought the harvest nearly three weeks earlier than usual, before cooler temperatures and rain in April and May slowed production and damaged crops.

July 14 , 2026

From Bolivia to the US: How a Florida farm is betting on achacha as consumers' (and growers') next sweet deal

In the Sunshine State, Bass Regenerative Farms is rethinking what it means to be a modern producer in a changing climate.

July 14 , 2026

US imports to hit all-time record levels in July 

Frontloaded cargo is hitting American shores ahead of new Section 301 tariffs expected to be announced as early as the first half of August.

July 13 , 2026