Today's Headline
Fresh Del Monte: global banana shortage will require “substantial adjustments”
Jorge Pelaez Reyes, SVP of Central America at Fresh Del Monte, tells FreshFruitPortal.com the company is adapting its crop planning and agronomic practices to increase production stability and support growers across the region.
August 05 , 2025
Hass Avocado Board focuses on nutrition research in new strategic plan
Emiliano Escobedo, Executive Director at HAB, talked to FreshFruitPortal.com about the organization’s 2025-2030 roadmap and its emphasis on knowledge production, trackability, and transparency.
August 04 , 2025
Trade war keeps heating up: U.S. sets new tariffs on more than 40 countries overnight
Trade war keeps heating up: U.S. sets new tariffs on more than 40 countries overnight
dek: The most notable announcements are the duties affecting Canada (35%), Switzerland (39%), Syria (40%), Myanmar (40%), Laos (40%), and Brazil (50%)
August 01 , 2025
From game day snacks to brand strategy, ag marketers double down on sports
Produce brands like Avocados From Mexico and the Highbush Blueberry Council say the deepening ties with sports are part of a growing, and increasingly effective, strategy.
August 01 , 2025
Fresh Peruvian blueberries unlock the Indonesian market
July 31 , 2025
U.S. excludes key Brazilian exports from tariffs amid political tensions
According to a U.S. government fact sheet, the tariffs are related to ongoing legal proceedings in Brazil against former President Jair Bolsonaro, who is facing trial for allegedly planning a coup attempt following his 2022 electoral defeat
July 30 , 2025
Fresh Del Monte reports 4% sales increase in Q2 2025
July 30 , 2025
Apeajal’s youngest president wants to send Jalisco avocados around the world
Saúl Medina, at just 28, aims to position Jalisco as a major global exporter, especially to the U.S., leveraging recent market expansions.
July 30 , 2025
CEA Alliance: Quality is hurting the Florida tomato sector—not dumping
Tom Stenzel, Executive Director of the Controlled Environment Agriculture Alliance, says that, unlike what some TSA critics believe, it's on-the-vine and specialty tomatoes that dominate today’s retail landscape and not “the rounds and Romas that Florida grows.”
July 29 , 2025
U.S. imposes 15% tariff on EU under new trade deal, raising concerns for Spanish exporters
The new U.S.-EU trade agreement sets a 15% tariff on most EU imports while removing U.S. tariffs on goods from the EU, a move that may boost American agriculture but raises competitiveness concerns for European exporters.
July 28 , 2025



