California Citrus Mutual CEO: "Average pricing simply does not work for California producers"

In the face of trade disruptions and market shifts, California Citrus Mutual CEO and President Casey Creamer says the sector will continue to adapt to premium market varieties that “can't be grown elsewhere in the world the way that we grow them here.”

July 21 , 2025

‘One of the few disruptors’: Wonderful Citrus continues to bet big on seedless lemons

Despite a tough citrus season with high supply and price volatility in the lemon category, Wonderful Citrus saw stable mandarin returns and continues to bank on seedless lemons.

July 16 , 2025

Trump targets Mexico, EU with tariffs of 30% starting August 1

The latest tariff measures follow a week in which Trump issued letters to over 20 trade partners, proposing tariffs between 20% and 40%.

July 14 , 2025

Tariff puts Brazil’s orange juice industry ‘at risk,’ exporters warn

Brazilian fruit and juice exporters say a 50% U.S. tariff could disrupt the country's citrus industry and harm consumers on both sides.

July 11 , 2025

FDA issues Class I recall of organic blueberries over Listeria risk

The FDA's Class I classification means there's “a reasonable probability” that use of or exposure to the products will cause serious adverse health consequences or death.

July 03 , 2025

Reduced outlook for ag exports drives drop in farmer sentiment, survey finds

Farmer sentiment weakened in June, driven by lower expectations for agricultural exports and concerns over trade policies, according to the latest Purdue University/CME Group Ag Economy Barometer.

July 03 , 2025

Lemon prices bounce back after hitting 'lowest in 30 years' during winter

Lemon prices in the U.S. have rebounded after winter lows, as reduced imports, fewer sellers, and easing tariff pressure tighten the market.

July 01 , 2025

"Tremendous effects": Industry braces for tariff hike, lower growth as Tomato Suspension Agreement ends

In an interview with FreshFruitPortal.com, Fresh International LLC. Managing Member Javier Badillo said that “in six to nine months, you could see mid-sized companies potentially walking away from the category.”

June 30 , 2025

76% of U.S. consumers want more product information - survey

A recent GS1 US survey reports a rise in U.S. grocery shoppers who are curious about their products' contents and paths, and gravitate towards the ones that make that information available.

June 24 , 2025

The Dominican Republic's plantain industry is shrinking, ADOBANANO tells us why

Both the President and Executive Director of The Dominican Republic's Association of Banano Producers, ADOBANANO, spoke with Freshfruitportal.com about the three main culprits behind the industry's decline in the past three years.

June 11 , 2025